Elena Vogt
Strategy Director helping clients define product vision, find market fit, and build sustainable growth strategies.
About Elena
Elena brings a sharp strategic lens to every engagement. With a background in management consulting and product management, she helps clients navigate complex market dynamics and make confident product decisions. Her work bridges the gap between business goals and user needs.
She has advised over 40 digital products across Europe and North America, from early-stage startups to established enterprise brands. Her frameworks for product-market fit validation and growth strategy have been adopted by multiple organizations as standard practice.
Strategic Approach
Elena combines rigorous quantitative analysis with deep qualitative research. She believes that data tells you what is happening, but only user conversations tell you why. Her strategic recommendations are always anchored in real user behavior and validated through experiments.
- Expert in jobs-to-be-done framework
- Specializes in go-to-market strategy and positioning
- Published author on product strategy topics
Beyond Work
When she is not shaping product strategy, Elena enjoys rock climbing, exploring Berlin's art scene, and cooking her way through Ottolenghi cookbooks. She also runs a monthly breakfast meetup for product leaders.
