Employer brand and frontline talent pipeline for a premium retail chain
Employer brand and talent strategy overhaul that reduced store manager turnover by 60% and built a frontline talent pipeline for 200+ locations.
The Challenge
LuxeRetail, a premium fashion retail chain with 200+ stores across Europe, was facing a silent crisis. Store manager turnover had reached 42% annually — more than double the industry average. The company was spending over €8M per year on recruitment agencies with diminishing returns. The problem wasn't compensation — LuxeRetail paid above market. The problem was that nobody knew what it was actually like to work there. Their employer brand was invisible, their careers page was a PDF download, their interview process was an intimidating gauntlet designed for corporate hires, and 30% of new hires left within 90 days due to poor onboarding.
Our Approach
We treated this as an employer brand transformation, not just a recruiting fix. We conducted confidential exit interviews with 50+ departing employees, ran focus groups with current staff, and surveyed candidates who declined offers. We developed a comprehensive Employee Value Proposition grounded in what made LuxeRetail genuinely different — discovering real strengths like genuine career progression and a culture of autonomy that store managers craved but never experienced.
Candidate Experience Redesign
We rebuilt every touchpoint of the candidate journey. The careers site became a vibrant showcase of employee stories and transparent role previews with actual salary ranges. The application process was simplified from 8 steps to 3, with a 48-hour response guarantee. We replaced intimidating panel interviews with conversational job shadow experiences where candidates spent half a shift with a future colleague before any formal interview. And we trained hiring managers in behavioral interviewing techniques tailored for retail contexts.
Frontline Talent Pipeline
Beyond fixing leaks, we built a proactive sourcing engine for store-level roles. We partnered with retail schools and hospitality programs to create a structured internship-to-hire pipeline, developed an employee referral program generating 35% of all hires within the first year, and created a boomerang program re-engaging high-performing former employees — a consistently underutilized sourcing channel.
What we achieved:
- Store manager turnover reduced from 42% to 17%
- 90-day new hire retention improved from 70% to 91%
- Agency spend reduced by €4.2M annually
- Employee referral rate increased to 35% of all hires
- Candidate NPS improved by 38 points
- Successfully launched internship-to-hire pipeline at 40 schools
Turning Hard-to-Fill Roles into High-Impact Hires
From niche technical positions to C-suite leadership, explore the proven sourcing strategies we used to connect companies with the exact talent they needed to grow.
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Trusted by High-Growth Organizations
"Silana cut our hiring time in half. They understood our culture instantly and delivered three perfect engineering leads in under a week."
"Professional, discreet, and incredibly efficient. Silana placed two senior analysts who’ve already moved our product launch forward."
"Finding specialized biotech talent in our region felt impossible until Silana stepped in. Their network pulled in qualified, passive candidates we never knew existed."
"Silana cut our hiring time in half. They understood our culture instantly and delivered three perfect engineering leads in under a week."
"Professional, discreet, and incredibly efficient. Silana placed two senior analysts who’ve already moved our product launch forward."
"Finding specialized biotech talent in our region felt impossible until Silana stepped in. Their network pulled in qualified, passive candidates we never knew existed."
"Silana cut our hiring time in half. They understood our culture instantly and delivered three perfect engineering leads in under a week."
"Professional, discreet, and incredibly efficient. Silana placed two senior analysts who’ve already moved our product launch forward."
"Finding specialized biotech talent in our region felt impossible until Silana stepped in. Their network pulled in qualified, passive candidates we never knew existed."
"Most recruiters send generic resumes. Silana sent me a curated shortlist that actually matched our creative vision. Absolute game-changer."
"We scaled from 15 to 60 employees in six months thanks to Silana’s process. They handled the heavy lifting while keeping us updated every step of the way."
"Silana’s strategic approach to executive search is unmatched. They placed our new VP of Operations within a month, and the transition was seamless."
"Most recruiters send generic resumes. Silana sent me a curated shortlist that actually matched our creative vision. Absolute game-changer."
"We scaled from 15 to 60 employees in six months thanks to Silana’s process. They handled the heavy lifting while keeping us updated every step of the way."
"Silana’s strategic approach to executive search is unmatched. They placed our new VP of Operations within a month, and the transition was seamless."
"Most recruiters send generic resumes. Silana sent me a curated shortlist that actually matched our creative vision. Absolute game-changer."
"We scaled from 15 to 60 employees in six months thanks to Silana’s process. They handled the heavy lifting while keeping us updated every step of the way."
"Silana’s strategic approach to executive search is unmatched. They placed our new VP of Operations within a month, and the transition was seamless."
Questions We Get Asked Most Frequently
From sourcing timelines and fees to our placement guarantee and interview coordination—here’s everything you need to know about partnering with Silana.
We start with a discovery call to align on your role, culture, and growth goals. From there, we build a custom sourcing strategy, deliver a shortlist within 48 hours, and coordinate interviews until you make your hire.
Most roles are filled within 2–4 weeks. Our targeted sourcing and passive candidate network consistently cut traditional time-to-hire by half.
We focus on Technology & SaaS, Healthcare & Life Sciences, Financial Services & FinTech, and Professional Services & Creative. Our recruiters have deep domain expertise in these sectors.
Yes. Every hire is backed by a 90-day replacement guarantee. If a placed candidate doesn’t work out under our agreed terms, we’ll source a replacement at no extra cost.
We leverage targeted LinkedIn sourcing, proprietary talent databases, industry partnerships, and direct outreach to professionals who aren’t actively job hunting but perfectly match your requirements.
We offer retained, exclusive, and contingency structures based on role complexity and market demand. We provide a transparent, custom quote after initial discovery.
Every candidate undergoes behavioral interviews, role-specific assessments, reference checks, and a dedicated cultural alignment review before they ever reach your team.
We manage the transition by coordinating onboarding checklists, supporting offer negotiations, and conducting 30/60/90-day follow-ups to ensure smooth integration and long-term retention.
We start with a discovery call to align on your role, culture, and growth goals. From there, we build a custom sourcing strategy, deliver a shortlist within 48 hours, and coordinate interviews until you make your hire.
Most roles are filled within 2–4 weeks. Our targeted sourcing and passive candidate network consistently cut traditional time-to-hire by half.
We focus on Technology & SaaS, Healthcare & Life Sciences, Financial Services & FinTech, and Professional Services & Creative. Our recruiters have deep domain expertise in these sectors.
Yes. Every hire is backed by a 90-day replacement guarantee. If a placed candidate doesn’t work out under our agreed terms, we’ll source a replacement at no extra cost.
We leverage targeted LinkedIn sourcing, proprietary talent databases, industry partnerships, and direct outreach to professionals who aren’t actively job hunting but perfectly match your requirements.
We offer retained, exclusive, and contingency structures based on role complexity and market demand. We provide a transparent, custom quote after initial discovery.
Every candidate undergoes behavioral interviews, role-specific assessments, reference checks, and a dedicated cultural alignment review before they ever reach your team.
We manage the transition by coordinating onboarding checklists, supporting offer negotiations, and conducting 30/60/90-day follow-ups to ensure smooth integration and long-term retention.
We start with a discovery call to align on your role, culture, and growth goals. From there, we build a custom sourcing strategy, deliver a shortlist within 48 hours, and coordinate interviews until you make your hire.
Most roles are filled within 2–4 weeks. Our targeted sourcing and passive candidate network consistently cut traditional time-to-hire by half.
We focus on Technology & SaaS, Healthcare & Life Sciences, Financial Services & FinTech, and Professional Services & Creative. Our recruiters have deep domain expertise in these sectors.
Yes. Every hire is backed by a 90-day replacement guarantee. If a placed candidate doesn’t work out under our agreed terms, we’ll source a replacement at no extra cost.
We leverage targeted LinkedIn sourcing, proprietary talent databases, industry partnerships, and direct outreach to professionals who aren’t actively job hunting but perfectly match your requirements.
We offer retained, exclusive, and contingency structures based on role complexity and market demand. We provide a transparent, custom quote after initial discovery.
Every candidate undergoes behavioral interviews, role-specific assessments, reference checks, and a dedicated cultural alignment review before they ever reach your team.
We manage the transition by coordinating onboarding checklists, supporting offer negotiations, and conducting 30/60/90-day follow-ups to ensure smooth integration and long-term retention.
